Nicola Robson
Designer, Illustrator, Team Leader
First Class BA Hons Graphic Design
LV4 Diploma Advertising Design
Deliveroo
Current project - a work in progress
A 'Work in Progress' campaign, designed to etch Deliveroo as the most unforgettable food delivery experience.
My strategy focuses on captivating visuals that narrate a story, paired with memorable, catchy headlines to resonate with the audience.
Chapstick
View here for insight into the process.
Specsavers
No more squinting,
no more headaches….
View here for insight into the process.
MWR CyberSec
“The goal is to create cool logos / badges for these teams so it helps build a bit of healthy competition between the teams and for those in them, a sense of belonging.”
View here for insight into the process.
TryHackMe
Hands-on Creative Design Manager
Most of my work from my time at THM does not have permission to be in my portfolio, so I have picked out just a few that combined show-off the brand’s unique visual identity, illustration style and animation usage. These are some examples of my hands-on pieces.
For more pieces that are public, you can view some of my latest work shared on my LinkedIn shared/featured posts, or the tryhackme.com training rooms.
One of many email designs - this is from our onboarding workflow.
Social media animation
BlackHat security conference company stand design (printwork)
About my latest role:
Being the first ever in-house designer, I built the Creative Design department from the ground up and lead an established, highly in-demand department that works alongside every team to produce consistent, high-quality pieces of artwork, designs and animations.
The journey to building this department included creating the brand identity guidelines and developing the illustration style, leading department hiring efforts, setting up design workflow processes, project management internally and externally, building strong relationships between Design and other departments (Marketing, Sales, Product, Content Engineers and the Founders) who we collaborated closely with, and much more. The end result was myself leading a small team of designers whilst maintaining a balance of being hands-on with the design work.
Illustration projects
“Conceptualising visions through unique compositions and immersive worlds” As well as showing illustration skills, these pieces are great examples of art direction and conceptualising creative visions. A mixture of Adobe Illustrator and Photoshop were used to create these worlds. One of my favourite parts of creating these is the reaction I got from the public… a common comment was how these worlds brought people calm and made them feel at peace, whilst at the same time transporting them to a vast and beautiful world. This was a huge moment for me in realising how powerful artwork and designs can be when done right, both for inspiration and influencing emotions.