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Hi! I’m Nicola Robson, a highly skilled and innovative designer with a proven track record of success in startup environments, bringing solid experience and strong leadership skills to the table.

My latest role was as the hands-on Creative Design Manager at TryHackMe - an online platform that teaches cyber security through short, gamified real-world labs.

My role encompassed diverse responsibilities, including art direction, hands-on involvement in projects (spanning animation, illustration, and marketing), project management both internally and externally, and team leadership.

I've played a pivotal role in transforming the Creative Design department from non-existent to a thriving and integral part of TryHackMe, with our designs and input visible across the board. A significant milestone in the department's growth was my initiative to research, experiment with, and implement animations into our content and marketing strategies. Since the integration of structured and consistent branded guidelines, our user-base grew almost twice as fast as it did within the first year I joined (pre-guidelines). Improving the user experience with consistency and visuals to support training, social posts and B2B materials has had a direct impact on retention and long-term profit.

I excel in creating company-wide templates, email and presentation guidelines, and brand guidelines that shape our brand's identity. Additionally, I've implemented efficient design processes, led hiring efforts, and crafted OKRs aligning with the company's overarching vision.

With a First Class BA with Honors in Graphic Design and an Advertising Design LVL4 Diploma (achieving a remarkable 100% result), I bring a wealth of experience and a diverse skill set, including art direction, copywriting, advertising concepts, animations, illustration, graphic design, and traditional drawing.